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At the MuVIM: Valencia ABC, Hungarian Advertising

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Last weekend, we took a quick air-conditioned culture break and visited the MuVIM, where a number of interesting exhibitions are currently on display.

The best of the bunch is Valencia 1900-1936, which features ABC‘s photographs and illustrations from the turn of the century, up until the Civil War. The pictures are great, providing an amazing glimpse into the daily life, celebrations and problems of Valencia in the first third of the 20th century. A hundred years from now, will our descendants look upon our lives with the same fascination?

A much stranger experience can be found on the bottom floor, in an exhibit dedicated to Hungarian advertising of 1924-1942. Yup, I wouldn’t be able to make that up. The posters, hawking everything from cigarettes to light bulbs, are modern and share a lot of their style with Soviet propaganda. A fun exhibit.

On the main floor, there’s a collection from Maria Anguera, a Barcelona photographer living and working in NYC. Her pictures show the seedy underbelly of life in the Big Apple, and her shaky, off-focus style might not be to everyone’s liking.

All these exhibits run until September 6th, providing a nice escape from the heat of August.

MuVIM’s Location on our Valencia Map
Their website

– Also visit: Colegio del Patriarca


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July 22, 2009 at 11:04 am
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